The second WineLab Online Contest is inviting scholars to visit their local wineries and perform a Participatory Photo Analysis, that combines photographs, comments and a rating.

Read carefully about the process you must follow. What you must do: Identify strong and weak aspects of European Wineries and design your own poster by mixing text with photographs, highlighting strengths, and suggesting possible improvements to attract young visitors.

Submit Poster



The challenge


  • Form groups of 3 to 5 participants
  • Identify three wineries located close to you that you would like to visit, that will remain anonymous all over the contest, being defined only by location and production 
  • Arrange date and time for the visit. Do NOT mention that you come on a “mystery visit”!!
  • Document your visit with photographs. 
    • 3 pictures (per person) of what you liked very much
    • 3 pictures (per person) of what you disliked
  • Points of attention:
    • Selection of wines​
    • Friendliness and know-how of staff​
    • Pricing (tasting fee?)​
    • Wine quality (fresh?)​
    • Overall impression​
  • Decide which other aspects (wine tourism sub-topics) are most interesting / appealing to you​
    • Transportation and infrastructure​
    • Pricing (to charge or not to charge?)​
    • Store / Tasting room atmospherics, architecture​
    • The human factor – service quality, recommendation and sales techniques, honesty, warmth​
    • Information and communication – online focus on websites, apps & co.​
    • Regional branding​
    • Consumer orientation – opening hours, facilitation, languages​
    • Place/location 
    • Supporting services (e.g. gastronomy) 
    • Storytelling, stories of the wineries 
    • ’Being together’ (social dimension of the experience)
  • Elaborate a Digital Poster (A4 – Format, use template) including:
    • Selected Pictures (Like and Dislike)
    • Comments on each picture
    • Paragraph with comment on each winery visit (3 in total) including Strengths and Weaknesses
    • Recommendations for your perfect Winery Experience

Technical requirements (wineries should verify since they will take on the responsibility of printing) 

You must use the given template for your digital poster and upload it on PDF format.

The panel of evaluators

The posters will be evaluated by a transnational board of panelists, composed by wine makers and experts in agronomy and marketing, on the basis of the following criteria:

The digital poster:

  • Is accurate
  • Is objective
  • Is meaningful
  • Is constructive

The prize

There will be three prizes (first three of the final ranking).

First place

  • 1 bottle of Château Nico Lazaridi red wine with Swarovsky crystals 3.0lt
  • 3 bottles of Roter Veltliner Berg Eisenhut 2017
  • 1 bottle of Vernero IGT Toscana 2012 red wine 1.5L
  • 3 bottles of wine (Olaszrizling, Furmint, Aenigma late harvest)
  • 1 bottle of Trentino DOC Gewürztraminer 2018 White Wine awarded during the “Mondial des Vins Extrêmes 2019” International Wine Competition
  • 1 bottle of Valle d’Aosta DOC Bohème 2016 Red Wine awarded during the “Mondial des Vins Extrêmes 2019” International Wine Competition

Second place

  • 1 bottle of F merlot 1.5lt
  • 2 bottles of Roter Veltliner Altweingarten 2018
  • 3 bottles of Vernero IGT Toscana 2011 red wine 750 ml
  • 2 bottles of wine (Furmint, Aenigma late harvest)
  • 1 bottle of AOC Valais Heida Veritas 2016 White Wine awarded during the “Mondial des Vins Extrêmes 2019” International Wine Competition
  • 1 bottle of Riviera Ligure di Ponente DOC Granaccia 2017 Red Wine awarded during the “Mondial des Vins Extrêmes 2019” International Wine Competition

Third place

  • 2 bottles of Château Nico Lazaridi red and white 750ml
  • 1 bottle of Grüner Veltliner Alte Reben 2018
  • 3 bottles of different wines of Podere Scurtarola: 1 bottle for each of Gocce di Pietra 2018, Scurtarola Rosso 2017, Vermentino Bianco 2015 red and white 750ml
  • 1 bottle of wine (Aenigma late harvest)
  • 1 bottle of Valle d’Aosta DOC Muscat 2017 White Wine awarded during the “Mondial des Vins Extrêmes 2019” International Wine Competition
  • 1 bottle of Trentino DOC Heredia Pinot Nero 2016 Red Wine awarded during the “Mondial des Vins Extrêmes 2019” International Wine Competition

Our wineries:

Austria - Weingut Schuster

Our family has been making wine for centuries. The earliest documentary evidence linking the Schuster family and wine dates back to 1772. With a mixture of intuition, a sense of tradition and the courage to be innovative, we continuously strive to produce high quality wine from our grapes. Our winery logo, a ladybird, symbolizes the environmentally conscious way in which we treat fauna and flora in our vineyards. The gentle cultivation of our vines lays the foundation for exceptional wines. We attach particular importance to the hand-picking of our grapes. Roter Veltliner is the signature wine of our product range. This rarity among the white varieties is extremely important to us and is particularly nourished and looked after.

Greece - Nico Lazaridi Winery

Everything started 30 years ago, when Nicos Lazaridis having lived and related with the magical world of wine in Tuscany, Italy, transferred his experience back in his homeland. That led him to create NICO LAZARIDI winery in 1987 in Drama. Since then, Drama was enological unknown both at national and international level. Cultivating known grape varieties that perfectly adapted to the local terroir of the communities of Agora, Pigadia and Adriani, revived the viticulture of the region. In 2000 willing to exploit the exceptional terroir of a new vineyard on the slopes of Pangeon Mountain, led us to create a new winery in that region, named the Mackedon. Also, nowadays, we have established a third winery in Mykonos Island, named “Vineyards of Mykonos”. The recognition of our products came fast based on the excellent facilities of the winery, the perfect selected grapes and the expertise of the people of the company.

Italy - La Scurtarola

Our family has been producing wine for over 160 years. We make wine only from our grapes, a selection of local varieties that we grow completely naturally, with no use of neither chemical nor organic fertilizer and no herbicide. We do not even water our plants. We only cut the grass when necessary. Our vineyard is located in the geographic area of hills called “Candia”, in the Northeast part of Tuscany, which boasts a millennial wine tradition that dates back before the ancient Romans. Our land consists of 5 hectares, entirely terraced, with up to 80% slopes that often suffer from landslides and force us to hand work in the vineyard.

Hungary - Koczor

Balatonfüred-Csopakis traditionally a white wine region. Following the regional tradition, we also produce mainly white wines. Our vineyards spread across the slopes of Balatonfüred, Pécsely and Vászoly, over 23 hectares of first class soil in areas with outstanding microclimates. We deal with nine types, of which we naturally consider the Riesling to be the most important because this grape best embodies the character of the region. Treatment of the grapes conclusively influences the quality of any given year’s wine. We wish to produce unique and impeccable wines, which is unimaginable without the perfect raw materials – the perfect grape. Thus we carry out the work of nurturing the vines and the grapes with exceptional care.

Would you like to participate?